about

Hello!

Just like you, becoming a parent while being an entrepreneur changed my life forever.

I thought I had it under control but the hidden perfectionist in me got burned out in the process. My kid got the best of me but my business, my career didn’t. I stopped in my tracks, got overwhelmed by life, gained weight, felt lost, didn’t come back to my yoga mat for a while and the worst part is that I had no one to chat with because from the outside my life seemed to be on track.

We just moved to a new beautiful country, I had a beautiful family, and life was good, so what else did I want?

The answer, I wanted to be in control of my career, my finances, my intellect, and my health once again. And, I did it!

my story

I'm a high achiever.

I’d like to say I was trained to be one. Born and raised - for the most part- in Venezuela half Colombian, my parents gave me an international education. One that taught me how to become resilient and understand how to tap into my grit from a very young age between summer camps and exchange programs. I’m a parachute kid turned Expat adult when moving to China in 2006 as I won a full scholarship to get my Masters's degree in International Economy and Commerce at Shanghai University. 

My career began when I decided to start my own business in China right about to finish my studies. I’ve always led a healthy lifestyle, or so I thought. So, aiming to combine my entrepreneurial spirit and my healthy lifestyle, I opened a healthy snack bar in the heart of Shanghai’s financial strict for business people like me who wanted healthy food on the go.

I became that one foreign lady running from meeting to meeting with her yoga mat strapped across her back, and leaving the Shala on heels. I was simply following my parents' example. I was doing all the things, 5:00 am yoga class, followed by grabbing the mike on a stage to promote my business, delivering lunch orders during peak hours, serving my people behind the counter alongside my team, and wrapping up the day at 11 pm inside my snack bar, non-stop, hustling. It felt like a lot but I managed to balance it all until I didn’t anymore. I reached the point of burnout by 26 years old.

my story

In 2013 I founded my second business in China - a consulting firm for foreign direct investment in China. This time around I had more knowledge and experience, and a larger network, which simply meant I was wearing the "I'm busy" badge of honor 24/7, and that became my identity. For a full decade, Shanghai was my playground!

And then, in 2016 we moved to South Africa and there I founded my third business - an activewear brand. Soon after, in 2017, I was blessed with motherhood, and my gorgeous daughter was born. 

This was my wake-up call!

That was the point where I began to build my integration bridge unconsciously and decided to claim my time for good, but first I had to take care of my health.

Being a vegetarian for over 20 years without proper knowledge of nutrition took a toll on my thyroid, and that was the moment when I decided to dive deep into healing myself and graduated from IIN as a certified health coach. Healing with the power of food made me realize that the smartest people I knew weren’t aware of the most basic and yet powerful information I just acquired. Upon graduation, there I was breastfeeding and getting ready for our next move. Now as a new mom, coach, and serial entrepreneur. When I landed in Switzerland, I hit rock bottom!

my story

My ambition and the internal pressure to put together all the pieces of my life in record time overwhelmed me and that’s when I recognized I had burned out in the past various times, and it was happening again.

I tried to balance it all until I couldn’t anymore.

This is when I decided to ditch the life-work balance fallacy for good. I went on to establish my now fourth business yet (three countries, three continents now).

Andrea Born International was founded as a coaching business with the mission to empower entrepreneurs like you and me to thrive in our careers bringing more integration between our business and life, without missing out on family life or self-care.

In the process of building my coaching business though, I suffered from the shiny object syndrome, invested thousands of dollars in training, and reinvented myself a few times, always landing at the same starting point: simplify to stay focused and gain traction!

The power of simple ancient yoga techniques plus removing old habits that were no longer serving me, living in a cyclical manner, and practicing the power of ONE allowed me to start seeing more clients coming in.  

Along came my handsome son, and the "time" concept I'd built flew out of the window.

That’s when I joined the Anti-Hustle global movement taking place among fellow entrepreneurs, I realized there's no need to hustle.

my story

I then managed to integrate my business and life with a healthy lifestyle, working smarter, stopping the toxic hustle narrative that’s so prevalent in the online business world, and gave birth to my signature process. An elegant system I follow and now teach inside my membership The No Hustle Club. It allows us digital CEOs to stay focused, aligned to our true values, in love with the business we run, and serving our communities with healthy boundaries, looking good. And this last I do not take for granted, I’m a proud Latina after all!

I found that sweet spot where health meets business!

So, if you are ready to step away from the hustle narrative. You're ready to claim back your health, time, and energy. You're ready to ditch the life-work balance myth and instead create your own blueprint to avoid burning out. If you resonate with the work smart not hard saying, and your health, your energy, your family, and your business growth are your #1 priority then alongside a vibrant community inside The No Hustle Club you'll find that sweet spot where health meets business too. Join us!

We all deserve to live an integrated business and lifestyle with ease.

So see you inside The Club, my friend!

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